5 Ways to Connect With Your Prospects AND Turn Them Into Repeat Clients

To have any hope of turning that prospect into a repeat client (you know, the one who waffles about reading your entire ad, the one who throws your letter in the garbage can after the first paragraph) you've got to make an immediate and personal connection.

Writing on a personal level develops trust and continued interest

And to do that, you definitely need copy that grabs the prospects' attention… and keeps it.  In the end, what you are attempting here is to build a relationship.

Here are five ingredients needed in your copy to improve its effectiveness and create a friendly and familiar tone for the reader:

√ Know your prospect: Knowing who are you targeting (age group, education level, purchasing habits, sex, other demographics) allows you to focus on an individual rather than a broad group.  Your message can then be on a more personal (friend to friend) level.

√ Identify/stir a core emotion: You've got to know what keeps this prospect up at night worrying.  If he knows you can help solve his problem with your product, you've got his attention.

√ Tell a story that puts you in the prospects' shoes:  If you can relate a personal story about how you had a similar issue or problem, and how this product helped to change your life, you've created an immediate and very close connection with the prospect. Be emotional about it - it goes a long way in  keeping the reader interested in what you have to say.

√ Write as if you know your prospect personally: Communicate in a less formal manner, establish a friendly tone and write as if you were speaking to the reader face to face to build that friendship and a better connection.

√ Show you care:  Express your hope for a positive outcome to the health, success, or other issues of the prospect to show your concern and empathy.

Now that the prospect trusts you, he believes you can deliver the product that's going to solve his problem.  And you've been honest and genuine in the process -- not cheesy or salesy.

Remember that your message and tone must be sincere and authentic throughout.  People are more likely to buy from people they know, like and trust. Engage your prospect by capturing all of these elements and you will have increased success.