The Importance of Reading - Wanting to Learn

If you shut yourself off to reading, you may as well shut yourself off to learning.

You heard me...if you can't be bothered to read every day - even for least 15 measly minutes - you have effectively shut yourself off to a world of learning opportunities.

It's even been said that leaders are readers and we should feed our minds every day with at least 15 minutes of information.  It can transform us. Reading for 30-45 minutes is even better.  

So if you read for instance, Steven Covey's The 7 Habits of Highly Effective People, or perhaps Richard Branson's, "Like A Virgin: Secrets They Won't Teach You at Business School" you will find great inspiration, and certainly something from either of those two books may be a factor toward your personal or business' growth.

Of course, you don't necessarily have to read from these two authors.  There are many more like them on the market today.  And anything that's important to you and you can learn from in a positive manner is relevant and worth reading.  

Closely related to the need to read, is the attitude toward saying yes - to opportunity, to taking chances, and yes...to learning.  The point here is not to turn down an opportunity at first sight because it's not something familiar. Be open-minded.  Consider and study the opportunity before shutting the door on it.  And that definitely applies toward reading and learning too.

If you said no to everything, you'd never be willing to learn new things, which affects growth - of yourself and your business. 

You'd be closing your mind to any new ideas, behaviours, thought patterns, language and vocabulary expansion.

Even reading good sales letters daily can improve your knowledge and contribute to your understanding of different types of personalities and how you might deal with them in your business.

As a copywriter, I make it a point to read every day.  In fact the very basis of my business and indeed purpose of it is based on reading. I love to read material that is of a didactic or news related nature.  If it’s something I can learn from, I’m all over it.  If it’s a love story, or epic novel, I’m generally not that interested.  

In fact, in the past year, I have absorbed so much marketing information -- along with the copywritng verbiage from my training -- that my writing style, language and behaviour have been affected: in a positive way I might ad.  And that translates to my being able to communicate with potential clients or other copywriters on the same level and gain credibility in my business dealings.

Because of all this new found knowledge, I also find that I am more at ease offering advice, and tips to others in their writing or marketing needs, because what you speak tends to come from what you’re reading.  And to think that I might be able to help someone else out, that makes me feel even better.  

No matter what you are reading, the important thing is that it opens up a whole world knowledge and opportunity, and what you do with that knowledge is what matters.  

So make it count.

If you like what you read here, please feel free to comment, and share.  Thank you for your interest.